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The Root Standard is Your Standard The Root Standard is Your Standard

The Root Standard is Your Standard

We believe groceries should meet the highest standards. Every item we deliver is chosen with care so you can feel good about everything that fills your fridge.

How it works

Fill out a quiz about how you usually grocery shop Fill out a quiz about how you usually grocery shop

Fill out a quiz about how you usually grocery shop. Give us your health goals + dietary restrictions.

We build you a custom grocery cart each week We build you a custom grocery cart each week

We build you a custom grocery cart each week out of 1,000 junk-free grocery items. Edit and approve your cart.

Get them delivered and enjoy Get them delivered and enjoy

Get them delivered and enjoy!*

*Skip, pause, or cancel at any time

Good food starts with good standards

The Root Standard is how we make sure every grocery item we deliver is fresh, nutritious, and made to fit your life.

Good food starts with good standards Good food starts with good standards Good food standards details

Clean ingredients, always

We never carry foods with:

  • Partially hydrogenated oils
  • Artificial sweeteners
  • High-fructose corn syrup
  • Artificial colors
  • Artificial preservatives
Clean ingredients, always Clean ingredients, always
Always real, always high-quality Always real, always high-quality

Always real, always high-quality

We deliver only fresh, whole groceries that meet our Root Standard so you can skip the label reading and fill your kitchen with food you trust.

Fresh, simple, and ever-evolving

Our sourcing team adds new favorites and better-for-you brands every month to keep your grocery delivery exciting and fresh.

Fresh, simple, and ever-evolving
Fresh, simple, and ever-evolving
Fresh, simple, and ever-evolving

Loved by millions

90% of customers see progress toward their health goals.

Loved by millions Loved by millions